Bruce
Tells his Story...
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Bruce
Ackerman and his Volvo when he opened his
shop in the early '80s. |
My
story started when I was 13 years old and my parents
were contemplating
a new car back in 1968. An uncle already had one (which
was an influence) and of course I'll never forget, my
parents letting me feel I was part of the decision making
process !
At
the time Volvo was making a reputation for itself as
a very safe and well made car, (most were holding
on to them for 11 years, which at the time was almost
unheard of) socially responsible people were attracted
to them,
Sweden then of course was being neutral regarding the
Vietnam war and as we all know Volvo is made in Sweden!
Many college educated people were zapping them up, especially
in Berkeley. So
needless to say my parents purchase of their first
Volvo 144 was the major influence of my life.
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Bruce Races Volvos!
Bruce not only competes, but he wins!
Check it out!
Check out the Engines
Get behind the wheel

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My
fondness for the Volvo only intensified later and got
melded in with my thorough enjoyment of driving and driving
fast. My fascination with speed I blame on a couple of
people that are long family friends now but one had a
Volvo and was able to show me few ' tricks ' driving
his '67 142 and, oh my gosh, off I went to the races
and seeing Volvo compete!
As
a teenager I wasn't particularly focused on any one
particular good goal until my parents (again) offered
me their
old broken down VW with one condition; if I would learn
to work on it myself. Well there you go... One well
intentioned condition that my parents had no idea ...
turned into
a hobby then a career.
After
working for a few Volvo shops, gaining experience and
earning a name for my self, I was encouraged by a friend
and business associate - now my business landlord and
still friend - to make the jump and start my own business.
That was 1983 the same year my Volvo race car was finally
ready to see the track for the first time. How much more
fortunate can one be - twenty years later be able to
say I'd do it all again ! |